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Value Accelerator

Turn market pressure into competitive advantage

Close the gap between strategy and execution and grow your business with confidence.

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Companies we worked with

Synapses Lab Sentinus AG Vector Renewables TU Wien Association Avril
Why now

Three executive challenges

For most boards none of this is news. Alone, each is manageable. Together they change how a company serves, how it operates, and how fast it must move.

New buyers
Buyers research and self-serve long before they make contact. The offering has to be findable and comparable without a conversation.
New competitors
Software-first entrants commoditize what carried a premium for decades, and they price aggressively. Matching them on price alone is a losing position.
Rising ecosystems
Customers, partners, and suppliers now decide together what gets bought. Lead that group or become a replaceable supplier.
Where companies get stuck

The strategy-to-execution gap

Reading the market is rarely where a company struggles. Three patterns recur across the organizations we engage with.

Capacity constraints

Most companies have already put someone in charge of the transformation. But it's usually one person, already stretched, who can't carry strategy, process, people, and tooling alone.

Low digitalization impact

Most know they need to adopt digitalization and AI. But it's taken on opportunistically, with no clear digitalization strategy linked to real business needs.

Fragmented support

There's no shortage of consulting firms, but each one owns a narrow scope. The work gets fragmented across many providers, the client struggles to manage them all, and no one feels responsible for the ultimate impact.

How we work

A tailored roadmap to business growth

Every transformation program is unique. Your strategy decides which capabilities we bring and what gets delivered. Explore the key elements of our approach.

A structured diagnosis of vision, strategy, culture, operations and go-to-market, with the leadership team in the room.

Discovery Session

Outcome: A clear baseline of the current situation, a SWOT analysis and an initial recommendation brief.

A deep dive on the top-priority topics surfaced in discovery: vision, strategy, culture, operations and go-to-market.

Workshop Debriefing Session

Outcome: A detailed baseline assessment and a preliminary implementation plan.

Scope the program across people, portfolio, processes and tools, then plan delivery and build the business case.

Scope Execution Plan Business Case

Outcome: A tailored program with an execution plan and a business case.

Delivery runs across four workstreams in parallel, so the transformation lands on every front at once.

People
Vision · Culture · Ways of working
Mobilize Empower Anchor Activate
Portfolio
Offering · Value proposition · Positioning
Market Trends Value Proposition Positioning
Go-To-Market
Sales · Marketing · Portfolio
Sales Assessment Go-To-Market Foundation Sales Toolkit Sales Activation
Processes
Sales · Marketing · Operations
Assess Design Build Activate
Tools
Custom software · AI automation
State of Play Future Landscape Implement Activate

Outcome: An aligned organization, a differentiated offering, leaner processes and bespoke tools: the new model, running end to end.

ValueOS: the go-to-market operating platform that digitalizes strategy, sales and marketing as one system, with AI built in. It remains after the program ends.

Select Configure Scale

Outcome: Digitalized, cohesive sales and marketing operations, running as one system.

ValueOS

The GTM Operational Platform

ValueOS is not bought at the start. It is the operational platform for go-to-market, inside execution. It goes in after delivery, once the new way is proven. The strategy from the program is loaded once, and marketing and sales both work from it, on the company's own data and subscription. It is optional, and no program depends on it.

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ValueOS product screenshot
Success stories

Growth impact across industries

Explore our success stories.

Vector Renewables Renewable Energy · Global A shorter, more predictable sales cycle by design
Starting point
  • Proven asset management firm, new SaaS platform
  • One dedicated salesperson, no sales process
  • Feature-led demos before qualification
Expected results
  • 25% shorter sales cycle
  • +30% win rate
  • Higher pipeline accuracy from discovery-led qualification

“We are more in control. We know where we want to bring the customer.”

Filippo Malvezzi Campeggi
Filippo Malvezzi Campeggi
Head of Commercial Operations
Vector Renewables
Tech University Wien Deep-Tech Incubator · Austria +27% qualified pipeline, bigger deals, higher win rate +
Starting point
  • World-class technical founders, no commercial system
  • Investor revenue targets with no route to hit them
  • Product-led conversations, no repeatable GTM
Expected results
  • +27% qualified pipeline per startup
  • +25% average deal size
  • +20% win rate

“Our founders master the technology. Value Accelerator helps them build the commercial system around it.”

Alexandra Negoescu
Alexandra Negoescu
Senior Program Manager for Scientific Service Portfolio, TUW i²ncubator
Tech University Wien
Association Avril Living Lab, Senior Housing · Switzerland One narrative and a full go-to-market system before the EU project starts +
Starting point
  • Strong social mission, no commercial system
  • Six stakeholder groups, no unified narrative
  • EU funding advancing, go-to-market undefined
Expected results
  • Single positioning narrative across social and business value propositions
  • Full go-to-market system in place ahead of the EU project start
  • Recurring revenue model established inside the non-profit

“Value Accelerator brings the commercial system we never had.”

Alexandre Grutman
Alexandre Grutman
Founder, Association Avril
Association Avril
Synapses Lab Tech Company · Italy +22% win rate and bigger deals from a discovery-led process +
Starting point
  • Proven technology platform, deployed across 7 countries
  • Sales led with technology, not customer outcomes
  • No structured, repeatable sales process
Expected results
  • 15% shorter sales cycle
  • +22% win rate
  • +32% average deal size

“We now have a structured, discovery-led approach that maximises revenue.”

Domenico Mariotti
Domenico Mariotti
CEO, Synapses Lab
Synapses Lab
Industrial company Data Center · Switzerland +27% revenue growth entering a new market +
Starting point
  • Strong engineering capability
  • Unclear GTM strategy for new market entry
  • Inconsistent deal execution
Expected results
  • +27% revenue growth
  • +22% average deal size
  • +7% win rate

“We chose Value Accelerator because they bring real field experience.”

Chiara Singorini
Chiara Singorini
Commercial Director
Industrial company
Sentinus AG AI Startup · Switzerland 6× larger average deal size after rebuilding the sales system +
Starting point
  • Product-centric messaging
  • Pilots not converting
  • No repeatable sales structure
Expected results
  • larger average deal size
  • +50% pilot-to-contract conversion
  • +15% qualified inbound leads

“Customers congratulated us on our professional sales process.”

Jonas Conrad
Jonas Conrad
CEO
Sentinus AG
Who we work with

Designed for organizations ready to transform their business with structure.

Mid to large companies

Willing to change how they compete, not just polish what they already do.

Complex, high-stakes markets

Big deals, a lot of stakeholders, and no prize for standing still.

Business and digital together

Leaders who know strategy and technology have to move together, not as two separate projects.

Why Value Accelerator

What sets us apart

Senior hands-on leadership
100+ combined years leading change, from strategy to hands-on implementation in large and medium organizations.
From strategy to implementation
The full range of expertise in-house, available when you need it: for a single stage of the journey or for the entire path.
Designed to keep you in control
You lead the transformation, we guide and support it: decisions, direction, and control stay with you.
Core team

Our core team

Value Accelerator was founded by senior managers who ran transformation programs inside large, complex organizations, accountable for quantifiable business outcomes.

Stefano Silvani
Stefano Silvani
Business Growth Lead

10+ years sales experience in B2B IoT platforms.

Michael Okoli
Michael Okoli
GTM Lead Engineer

50+ reps coached in value-selling for B2B tech.

Our team gained experience inside global companies such as:

Siemens Accenture ABB Capgemini GE Reply
Rosario Laface
Rosario Laface
AI system architect

Scaled three tech startups based on AI agents.

Gabriele Perrone
Gabriele Perrone
Enterprise software architect

10+ years experience in building B2B software.

Christoph Conrad
Christoph Conrad
Executive Advisor

40+ years in B2B sales and marketing leadership.

FAQ

Common Questions

Everything you need to know about how we work.

Reach out to our team
Email Us

We don't stop at strategy. Everyone on our team has led complex transformations inside large organizations, and we stay for the part where it gets built. A slide deck is not a result. We leave when the change holds without us.

Yes, and that's how it usually starts. The first step is a discovery call to work out where you stand, and we decide the next step together. Most companies then want a short alignment workshop to set priorities across vision, strategy, culture, operations and go-to-market, and we scope the program from there.

Our core team stays with you from the first session to the end. When a program needs expertise we don't hold in house, we bring it in from our partner ecosystem, under our own contract. You deal with one point of contact throughout.

We have worked across many industries, but we are not here to teach you your business. We bring the method and the experience to run a transformation program across vision, strategy, culture, operations and go-to-market.

Talk to our experts

In a first online assessment, we will:

Diagnose your baseline across strategy, operations and go-to-market
Leave you with a clear SWOT analysis and recommended next steps
Book a Free Sales Assessment
Team reviewing sales data
Value Accelerator
Address

Grabenstrasse 11b
6340 Baar, Switzerland

Company Details

Unique Identification Number: CHE-293.771.534
Swiss Business Identification Number: CH-170-4023470-6
Legal Jurisdiction: Canton Zug

Legal Representatives

Stefano Silvani, Managing Director
Gabriele Perrone, Managing Director and Chairman

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